E - Sutherland moved emphasis away from early biological explanations and from theories of offending as the product of individual weakness or immorality
E - differential association theory draws attention to deviant social circumstances and environments as being more to blame for offending than deviant people
L - this approach offers a more realistic solution to offending instead of eugenics (the biological solution) or punishment (the morality solution)
- the theory risks stereotyping people from impoverished , crime-ridden backgrounds
- this ignores that people may choose not to offend despite such influences, as not everyone who is exposed to pro-crime attitudes goes on to offend