media theorists

• Boyle - Researcher - Digitalisation allows information to be delivered across a range of media platforms and so the main function of technologies are blurred, consumers of new media are encouraged to take an active role in the construction of their own TV schedules through streaming
• Bagdikian - Researcher - 1992, 22 companies owned and operated 90% of the mass media. By 2014 media ownership in the USA was concentrated in 6 corporations
• Curran - Marxist - Journalists deliberately self-censor their reports to omit controversial issues that might negatively draw the owners attention to them
• GUMG - Media content does support the interests of those who run the capitalist system, journalists desire not to rock the boat is mainly motivated by profit rather than a desire to transmit capitalist ideology, the media takes part in agenda setting.
• Crothers - Postmodernist - That a combination of economic, political and cultural factors promotes globalisation in 3 ways: New and increased relationships have been created between people, people consume 24/7, global issues have become local issues because of the speed of communication and the expectation of instantaneous contact
• McChesney - Marxist - The majority of the worlds media is dominated, in terms of the revenue generated, by fewer than 10 global media corporations
• Cohen - Marxist - In the study Folk Devils and Moral Panics: events over reported but the media coverage far outweighed their importance and scapegoats or ‘folk devils’ are created by the media to distract the public from other events that are occuring like the wrong doings of the ruling classes
• Hall Neo - Marxist - News is supportive of capitalist interests because those in powerful positions have better access to media institutions than the less powerful
• mcCabe and Martin - Hypodermic syringe Screen violence has a ‘disinhibition’ effect
• Katz and Lazarfield -Two step flow theory Personal relationships and social networks are usually dominated by opinion leaders that others look up to and listen to. Media messages have to go through two steps or stages
• Blummer and McQuail - Uses and gratification model Media audiences as active users of media content. Their uses and gratifications model suggests people use the media to satisfy a particular need. They identify four basic needs that people use television to satisfy particular needs they have
• Klapper Interpretivist – selective filter model For a media message to have any effect, it must pass through the following three filters: selective exposure, selective perception, selective retention