audience

• who is zoella's demographic? (target audience)

  • 12-30 year old girls
• how does zoella reach her target audience?

  • because she is the text and grows up with her audience
  • she does this by now making motherhood content for her original audience who may also now be mothers
  • also widens her audience by keeping her original content such as makeup tutorials
  • repeating popular videos such as vlogmas and makeup videos
• how does zoella maintain her target audience?

  • telling viewers to like comment, comment and subscribe to ensure people revisit
  • she also keeps her authenticity by telling real stories and staying humble e.g. still shopping in primark
• zoella reception theory

  • PREFFERED: feel connected to her and enjoy responding to her content
  • NEGOCIATED: bored of her format, believe she shouldn't be seeing unrealistic beauty standards
  • OPPOSITIONAL: see she's manufactured and not authentic such as when doing brand deals and dissaporve of her values
• zoella Jenkin's fan theory

  • fan participation in media products
  • zoella fan edits
• zoella shirky end of audience

  • impact of technology
  • like, comment and subscribe
  • this doesn't apply to her website as it longer accepts comments
• how can she have an active audience?

  • like, comment, subscribe to interact with her
  • she will ask audience questions or tell them to 'hit subscribe' to make audience feel engaged