representation

• zoella self representation

  • she decides what to share
  • she's seemingly authentic through selection and combination (Hall)
  • she can cut out, re-film and edit what she doesn't like to represent herself more positively
  • she's also conscious of the camera so will exaggerate to make herself appear more bubbly
• zoella gender representation

  • gender representation: GREER argues women's magazines create insecurities
  • zoella adheres to this through her makeup tutorials
• zoella gender stereotypes

  • she reinforces gender stereotypes through her content focused on femininity with gender specific mode of address
• zoella gender identity

  • BUTLER: gender is a social construct and masculine and feminine aren't real
  • she upholds this theory and adheres to the norms through having content heavily related to beauty and fashion