audience

• how does the big issue attract new audiences?

  • use of big celebs for cover photos, interviews and to create special editions to make the edition seem more exclusive
  • this draws in pre sold fans of those celebs
  • includes Elton John and Benedict Cumberbatch
• shirky: end of audience

  • a modern audience are going to be more active by the socio-economic environment they live in
  • due to technology, blue between producers + consumers
  • active audiences want to be heard, not passive
  • apply this to big issue as their social media allows us to directly interact with producers
• bulmer + kats: uses and gratifications

  • INFORMATION: learn about what its like to be a vulnerable member of society and how we can help
  • ESCAPSIM: gives people enjoyment seeing what successes people have been able to achieve from being so vulnerable
  • PERSONAL RELATIONSHIP: people may wish to talk to people or vendors about current affairs addressed in the magazine
  • PERSONAL IDENTITY: former homeless people buy as they know how much sales help. people may relate to Grayson Perry story/struggles. could identify with working hard to achieve goald