media language

• founders statement

  • 'were here to sell as many papers as possible to also as many people to work as possible'
• front covert convey meaning

  • REVOLUTION: connotes rebellion against hierarchy
  • BRIGHT COLOURS, DARK BACKGROUND: light at end of tunnel
  • LIST OF BRITISH CELEBS: brand heritage, diverse range of backgrounds, celebs lack importance compared to vogue, vendors are more significant
  • VEGAS CONNOTATIONS: expensive, opportunities, pos connotations of bright lights leading the way
  • 25 in yellow: even after 25 years, vendors are still at the heart of the brand's focus and primary intention
• contents page/cover letter media language

  • pictures vendor: convey enthusiastic / approachable . homelessness isn't a death sentence
  • MANIFESTO: text isn't ambiguous =, clear approach to their values 'hand up not out'
  • PARLIAMENTARY VOCAB:' we believe' signifies ability to change and us vs them approach
• Grayson Perry feature media language

  • BOLD SUBHEADINGS: eye-catching and provide a glimpse of ,one story + lean back experience
  • 'TEXT BOOK DAD': familiarity
  • TRANSGENDER IMAGE: brand helps vulnerable people
  • DRESS WITH SHIRT + TIE: male + female abstract
  • LOW ANGLE: shows strength
  • CLOTHES CHOICE: everyone has freedom
  • CENTRALLY POSITIONED: wouldn't historically be there
  • BRIGHT YELLOW BACKGROUND: connotes joy and celebration
• 'moving on' feature media language

  • SIMILING IMAGES: privides familiarity + fondly faces
  • represents brand positively showing how they've furthered social change by providing homeless people with jobs
  • MARVINA NEWTON STORY: demonstrates homelessness isn't end of the tunnel as she became biomedical technician after being a homeless teen
  • 'SOME VENODRS STAY AS LONG AS THEY NEED TO' shows the brand is loyal to those they help