graphics

• Concept artists


  Can earn approximately $17,000-$40,000 per year depending on experience
• negative of art worker 


  • Less creative input
• Positives of being a graphic designer 


  • Work is varied
• Negatives of graphic designer 


  • A lot of disciplines to master
• art worker positive

  Work is specialised
• negative of creative director

  • A wide range of responsibilities
• pos of advertising director

  Overseeing a team, senior position
• pos of animator

  • Specialise in one area
• positive of concept artist

  • Able to create an original vision for something not already done
• neg of illustrator

  • Relies on agents for work
• negative for concept artist

  • Work might be project based rather than a regular salary
• Skills for graphic designer 


  • Creativity
  • Problem solving
  • Technical skills
  • Drawing skills
• Skills for artworks 


  • Good eye for detail
  • Accuracy
  • Specialist software skills
• Skills for creative director 


  • Good management skills
  • Confidence
  • Creativity
  • Problem solving
• Skills for animator 


  • Technical skills
  • Good collaborator
  • Imagination
• Skills for concept artist 


  • Good visualiser
  • Creative imagination
  • Good collaborator
• Positive of a creative director

  • overseeing a team,senior position
• Negatives of advertising director

  • a wide range of responsibilities
• Skills of advertising director

  • good management skills

  •confidence

  •creativity

  •problem solving
• skills or illustrator

  •good technical skills

  •creative imagination
• Hierarchy

  • add structure

  •create visual organisation

  •create direction

  •add emphasis

  •help navigate
• Contrast

  •causes eye to be drawn to specific area

  •colour , shape, size , typography
• White space

  •call attention to certain areas

  •guide the eye through the natural flow of the piece

  •increase legibility of specific elements

  •evoke a specific mood or tone in your piece
• Repetition

  •help establish branding

  •increase familiarity and comfort

  •incorporates repeated messages to content to help connect them to brand or design

  •utilize repetition to establish texture and add life
• Alignment

  •clear work

  •gives a piece character
• Balance

  •guide the viewer

  •space , objects, texture ,colours , moving vs still
• Serif

  •small lines and hooks
• sans-serif

  •without serifs (hooks)
• script

  •flowing cursive stroke
• slab - serif

  • thick block like serifs
• kerning

  •adjustment of space between pairs of letters in the same word
• leading

  •space between two lines of text
• tracking

  •adjustment of space for a group of letters and entire blocks of texts
• Monochromatic

  •one single colour
• grayscale

  •based on grey
• analogous

  •colours that are adjacent on the colour wheel

  • red violet,red and orange
• Complementary

  • opposites on the colour wheel
• gradient

  •gradual change from one colour to another
• triadic

  •three colours evenly spaced on the colour wheel

  •one colour dominated

  •the second supports

  •third accents
• opacity

  •more transparent the lower it’s opacity