industry

• magazine industry context

  • peaked in 1930s
  • vogue always platformed women's interests
  • declined in WW2
  • 72% of UK's adults engage with the industry in some way
  • 40% consume on mobile
  • 57% on print magazine
  • Uk magazine market remains a moot media sector in its own right
  • diverse industry worth over £3.55 billion
• historical context

  • 1916 released in Uk, couldn't get USA
  • inclines to carry on for morality during WW2
  • 1960s: started supporting equality (2nd wave feminism)
  • 2000s: focus on turning models not cells and had celebes (Kate moss) modelling
  • 1988: Anna winter became chief editor
• what makes vogue unique

  • empowers women
  • distinct photography
  • high editorial quality as Nast hired the best illustrators of the day
  • 1932, became of the first magazines to have a coloured image on front cover
• how has the brand changed over time?

  • 1909, Nast picked up vogue and changed it to weekly
  • 1973, became monthly publication and underwent stylistic changes to pond to lifestyle changes to its target audience