media language

• front cover

  • Sophia Loren (1960s)
  • CLOSE UP SHOT: focus on her beauty and face, not outfit
  • TURBAN: diverse magazine showing many cultures and her Italian heritage
  • BLANK BACKGROUND: all focus on her
  • WORDS BLED IN: in bottom of cover, not eye-catching, ensures all attention is on her (semantic field of beauty)
  • ASPIRATIONAL WOMAN: regressive
  • EXOTIC BLUE COLOUR PALETTE:
  • HEADPIECE+JEWELS; luxury + brand heritage
• why are vogue front covers important?

  • eye catching ( only in print)
  • only 12 a year
  • its their 'shop window'
  • need to engage readers throughout
  • strong display encourages impulse buyers
  • must stay on theme for loyal buyers
• cute advert

  • 'BARE ESSENTIALS': you need the product
  • 'DONT GO WITHOUT': hyperbole
  • GREEN WRITING: establishes 'naturalistic' advert
  • appeals to male gaze
  • JUXTAPOSITION: advert intentioned nails and full face, lashes
• imperial leather

  • 'YOU WANT SKIN THAT FEELS SOFT': direct MOD
• money article

  • READERSHIP: wealthy women with too much money don't know what to do with it
  • 'married women are never independent... no chance of keeping affairs completely quiet' example of patriarchy
  • gives advice on taxes :tells them how to keep there disposable income from their husbands
• EYELURE ADVERT

  • BLUE EYESHADOW: highlights advertised product
  • 'YOUR OWN EYELASHES': direct MOD
  • BROW BEAUTIFUL: sounds convincing with explanatory punctuation
  • DRAMATIC, DAZZLING: only buying to please husband ( male gaze)
  • EYELURE MAKES A LA CARTE: the best luxurious well established brand
  • SHAPE THEM, CHAMGE THEM: change yourself to become better