representation

• GAUNTLETT IDENTITY

  • sterotypical home wife ands magazines fail to reflect women's options due to men and Conde Nast running vogue
  • rogue has contrasting images and messages
• cutex advert

  • more complex representation of women than first appears due to message of promoting natural beauty contrasts stereotypical imaging with full face on
  • gives audiences understanding that to be feminine you must be natural whilst still looking flawless
  • Betty Friedan would argue from feminine mystique that the advert reflects the historical unrealistic beauty standard of western culture that we all aspire to be
  • appealing to make gaze: no top
• imperial leather article

  • both appear happy: establish close bond
  • women in domestic role: represents her in a domestic role
  • mother and baby look flawless: not accurate representation
  • 'you ant skin the feels soft': direct MOD, to be like her you must use the product