Courts only allow exclusion clauses to become part of the contract if they are properly incorporated
There are three ways to incorporate the exclusion clause
1. Whether the agreement was signed
When a party has signed an agreement/contract, they are bound by it - L'Estrange v Graucob
If a query is made before signing or if there is a request for clarification, then the oral statement can override the written statement - Curtis v Chemical Cleaning
2. Incorporation by notice
Give notice to the other party about the existence of the exclusion clause beforehand - Thornton v Shoe Lane Parking
Harsh terms must be brought to the attention of the other party - Kaye v Nu Skin
Terms cannot be incorporated after acceptance unless: There is a new contract which varies the original, it is specified in the original contract that there can be a variation in terms - Olley v Marlborough Court Hotel
Tickets may incorporate terms if it is reasonable that the back of the ticket will be checked for terms - Chappleton v Barry Urban DC
3. Incorporated by previous dealings between parties
Terms can be incorporated if the parties have past dealings with each other, providing these are consistent - McCutcheon v David MacBrayne
Courts are reluctant to incorporate terms into a contract
Contra Proferentem Rule
Applies when an exclusion or limitation clause is unclear
When words are ambiguous, the court will decide if D can rely on the term - White v John Warwick
The words must be interpreted against the person who is trying to rely and use the term