The mentalprocess we use to form impressions and draw conclusions about other people
Information that demonstrates personal perception
Directly: provided from the person we are judging, for example through observing them or interacting with them
Indirectly: through hearing about the person, we are judging from another person or source
Attributions
An evaluation made about the causes of behaviour
Internal (personal) attributions
When we judge behaviour as the result of something occurring within (personally) an individual
External (situation) attributions
When we determine the cause of a behaviour as resulting from situational factors occurring outside the individual
Fundamental Attribution Error
Our tendency to explain other people's behavior in terms of internal factors, while ignoring possible external factors
Attitudes
An evaluation of something, such as a person, object, event or idea
For something to be an established attitude
There must be an evaluation
Settled and Stable
Learnt through experience
Tri-Component Model of Attitudes
A model which illustrates the relationship between the affective, behavioural and cognitive components of our attitudes
A limitation of the Tri-Component Model concerns the behavioural component - often the behavioural component does not align/ reflect the affective andcognitive components
Affective component
Our emotions and intuitive feelings towards something, reflected in our attitude
Behavioural component
Our outward and observableactions that reflect our point of view about something
Cognitive component
Our thoughts and beliefs about something
Cognitive dissonance
The psychological tension that occurs when our thoughts, feelings and/or behaviours do not align
Cognitive Bias
Conscious, systematictendencies to interpret information in a way that is neither rational nor based on objective reality
Confirmation bias
The tendency to search for and accept information that supports our prior beliefs, or behaviours and ignores contradictory information
Actor-observer bias
The tendency to attribute our own actions to external factors and situational causes while attributing other people's actions to internal factors
Self-serving bias
The tendency to attribute positive success to our internal character and actions and attribute our failures to external factors or situational causes
False-consensus bias
The tendency to overestimate the degree to which other people share the sameideas and attitudes as we do
Halo effect
The tendency for the impression we form about one quality of a person to influence our overall beliefs about the person in other respects
Prejudice
Negative attitude towards a group of people that may lead to discrimination
Characteristics of a majority group
Tendency to believe in the superiority of the majority group
Minority group is different from the majority group
more powerful and important
Majority group is insecure of the minority group
Old-fashioned prejudice
A form of prejudice in which members of the majority group openlyreject members of the minority group
Modern prejudice
A form of prejudice which is more subtle, hidden and expressed in ways more likely to be accepted within the majority group (more likely to keep real views to themselves)
Discrimination
The behaviour that stems from prejudiced attitudes towards a minority group of people
Stigma
Feelings of shame or disgrace experienced by individuals for a characteristic that differentiates them from others
Social stigma
Negative stereotypes that come to define people and don't allow them to be seen as an individual
Self-stigma
Internalisation of negativestereotypes and can lead to low self-esteem
Mental well-being
An individual's current psychological state, ability to think, process information and regulate their emotions
Reducing prejudice and discrimination
Education and inter-group contact
Social media as a powerful tool in raising awareness and calling out prejudice and discrimination
Laws to protect and give voice to minority groups
Self-reports
Can measure a large amount of people at one time
Disadvantages of self-reports
People can give socially desirable answers
Ethics in attitude measurements
Informed consent
Confidentiality
Direct discrimination
Treating someone unfairly due to their association with a group eg. laughing at someone with disability
Indirect discrimination
Occurs when a practice or rule applies to all people and unfairly disadvantages a group eg. not having non - meat products available at a restaurant which disadvantages vegetarians
Heuristics
Information processing strategies or "mental shortcuts" that enable individuals to form judgements, make decisions and solve problems quickly and efficiently
Heuristics
These judgements are intuitive, rapid and automatic processes that develop over time as a result of experience and learning
Therefore, can be unconscious (often)
May be useful and necessary in helping us make judgements
May also lead to biases and incorrect judgements
Positives of heuristics
Time saving when making decisions and solving problems
Sometimes results in accurate decision making and efficient problem-solving
Can be adaptive and protect an individual from dangerous situations
Negatives of heuristics
Decisions are made quickly which makes them prone to error
Base-rate fallacy
A type of bias in which decisions and mental perceptions are influenced more by vivid memories and experiences than statistical fact