social influence and social change

• what is social change


  when whole societies rather than just individuals adopt new attitudes and beliefs
• give the steps in how minority social influence creates social change

  1-drawing attention: through social proof

  2-consistency

  3-deeper processing of issue

  4-augmentation - risky activity

  5-snowball effect: more and more ppl changed beliefs

  6-social cryptomnesia: ppl have no memory of events that led to change