describe the stanford prison experiment
-mock prison in basement of psych department at stanford uni
-21 male students were randomly assigned to play role of prisoner or prison guard
-they were encouraged to conform to social roles thru uniforms and thru instructions abt behaviour
-uniforms created loss of personal identity so they were morel likely to conform to social role
-instructions abt behaviour meant they were encouraged to identify with their role e.g guards being reminded they have complete control