conformity: types & explanations

• who suggested there is 3 ways in which ppl conform to opinion of majority?

  kelman
• name the 3 ways in which ppl conform to majority

  -internalisation

  -identification

  -compliance
• define internalisation


  when you accept the groups beliefs as yours. you change both your public and private views and it is a permanent change as you continue to think this even when not in the group.
• define identification


  -identification: when we conform to opinions of a group because we value it and identify with it so we want to be part of the group.this may mean we publicly change our opinion to be accepted by group even if we dont privately agree.
• define compliance 


  -compliance: when you go along with group to fit in even if you dont really believe their viewpoint so it is a superficial change e.g in ash's study
• who came up with the two-process theory of the 2 main reasons why we conform?

  gerald and deutsch
• what are the two main reasons people conform?

  -informational social influence

  -normative social influence
• explain informational social influence


  -when we follow the behaviour of a group bc we want to be right.

  -cognitive process bc it is to do with what u think

  -leads to a permanent change

  -occurs in new situations, when there is ambiguity and when decisions need to be made quickly
• explain normative social influence


  -is abt what is normal and typical

  -ppl do not like to appear foolish and prefer to gain social approval so it is an emotional process

  -leads to a temporary change in opinions or behaviour

  -occurs in situations with strangers where you feel concerned abt rejection, or with friends and stressfull situations