conformity

• who carried out procedure to assess conformity?

  Asch
• outline 3 variables affecting conformity by asch

  -group size: he varied the number of confederates, conformity increased with group size only up to a point.

  -unanimity: introduced a confederate who disagreed with everyone else but the participant, participant conformed less often

  -task difficulty: increased difficulty by making the lines more similar in length, conformity increased as u look at other ppl for guidance