Business-marketing(technology and marketing)

• E-Commerce

  • It is the ‘online’ buying and selling of goods and services using computer systems linked to the internet and apps.
• Benefits of e-commerce to the business:

  ●cheaper

  ●Customers are encouraged to buy in bulk.

  ●Business-2-Business e-commerce is cheaper.

  ●Wider options for customers, brand image and loyalty.
• Problems of e-commerce to business:

  ●Website must be maintained.

  ●High distribution costs.

  ●No direct contact.

  ●Returns – higher costs.

  ●A stock system will be needed.
• Benefits of e-commerce to consumers: ●No need to go out. ●Wide options. ●Easy Comparison. ●Payment through net banking. ●Easy access to imported goods. ●Low prices
• Problems of e-commerce for consumers:

  ●Internet needed.

  ●High chances of fraud and theft.

  ●Products can’t be physically examined.

  ●No direct contact.
• Use of the Internet and Social Media Network for Promotion:

  • Social media for promotion:

  Opportunities for Advertising on Social Media:-

  ●Target specific demographic group.

  ●Guarantee it reaches customers.

  ●Speed in response to market changes: Information can be uploaded regularly.

  ●Cheap to use-low cost if placing advertisements.

  ●It reaches groups that are difficult to reach any other way.
• Threats of advertising on social media:- ●It can alienate customers if they find the adverts annoying. ●Businesses have to pay for advertising if using pop-ups. ●Lack of control of advertising if used by others. ●Messages may be altered or used badly and forwarded to another user, giving bad publicity.
• Create your own website for promotion:

  -Opportunities of advertising on the business’s own website:

  ●No extra cost after setting up a website.

  ●Control of advertising as the website is owned.

  ●Interactive adverts can be more attractive than magazines or posters.

  ●Can provide more information in adverts and link to other pages with further information and pictures.

  ●Attracts funds and payment from companies who want to advertise their product on the business’s site.
• -Threats of advertising on the business’s own website: ●Potential customers may not see the website, as the page may appear in a long results list.

  ●Relies on customers finding the website.

  ●The website's design costs can be high.

  ●It would need to be constantly updated, and a team would need to be nearby for any bugs or issues. Which is costly.