Porter Generic Strats

• Low Cost- Cost leadership

  • low cost producer

  get this from

  • EOS
  • patent tech - efficiency rise
  • controls over suppliers increase
  • comp Prices - margins increase

  leads to above average profitability
• Differentiation

  • unique product in industry
  • meets customer needs specifically
  • PED- inelastic?
  • prices high- premium price
• Cost and differentiation focus

  • focus on one specific segment- narrow