Lesson 1

• Media


  Main means of MassCom (broadcasting, publishing, internet) regarded collectively
• UNESCO


  Physical objects used to communication
• Forms of modern media

  • Print media
  • Television
  • Movies
  • Video games
• Types of Media


  • News Media
  • Third party contents
  • Earned Media
  • Media Relations
  • Paid Media
  • Social Media
  • Web Media
• News Media


  Includes newspapers, TV journalism, magazines, websites, live-streaming news sources, blogs, and other forms that communicate current events and analysis to people
• Third party contents


  Contents that a third party creates relating to the company's brand, products, and services
• Curated content


  Act of finding and sharing relevant content to your online followers
• Earned Media


  Online word of mouth, seen in the form of 'viral' tendencies, mentions, shares, reposts, reviews, recommendations, or content picked up by third party sites
• Earned Media


  • Vehicle that helps people get there
  • One of the most effective driving forces is usually a combination of strong organic rankings on the search engines, and content distributed by the brand
  • First page rankings and good content are typically the biggest drivers
• Media Relations


  Mutually beneficial relationship between journalists and PR professionals
• Media Relations


  1. Getting the company, product, service, expert, opinion, and ideas included in a news story – online, in print, and on radio, TV, podcasts, etc.

  2. Newspaper or industry trade publication (blog, magazine, website) features and quotes product's brand

  3. Appearing on local and national TV morning shows or the evening news
• Paid Media


  Marketing that company pays for. Opposite of earned media
• Paid Media


  • Promote content in order to drive earned media, as well as direct traffic to owned media properties
  • Social Media sites like Facebook, Twitter and LinkedIn offer paid media advertising that could potentially help boost your content as well as your website
  • Pay influencers to rep your products or services to gain more exposure
  • Retargeting, Pay Per Click (PPC) and display ads are an effective form
• Social Media


  AKA shared media (encompasses any and all content posted to social media regarding one's brand)
• Social Media


  • Includes platforms like Twitter, Facebook, LinkedIn, Pinterest and Instagram
  • Constantly evolving and continues to build beyond just marketing and customer service team use
  • Some suggest that social media is news media
  • Social media companies technically lease or license an account to you and have the ability to take it away at any time per their terms and conditions
• Web Media


  AKA owned media (website most common, blog sites and social media that are extension of websites are another examples too)
• Web Media


  • Describes channels you can fully control
  • Content you create for your website and blog as well as e-books, white papers, presentations, etc.
• Special Roles of Media

  • Act as channels of information and knowledge through which citizens communicate with each other and make informed decisions
  • Facilitate informed debates between diverse social actors
  • Provide us with much of what we learn about the world beyond our immediate experience
  • Means by which a society learns about itself and builds a sense of community
  • Function as a watchdog of government in all its forms, promoting transparency in public life and public scrutiny of those with powers through exposing corruption, maladministration and corporate wrong-doing
  • Are essential facilitators of democratic processes and one of the guarantors of free and fair elections
  • are a vehicle for cultural expression and cultural cohesion within and between nations
  • function as an advocate and social actor in its own right while respecting pluralistic
• Information


  Knowledge communicated or received concerning a particular fact or circumstance
• Creation of information


  Requires a process
• News information


  Concerning a crime or event
• Data or knowledge derived from

  • Study
  • Experience
  • Instruction
  • Signals or symbols
• Information (in the media world)

  • Knowledge of specific events or situations through gathered or received communication via intelligence or news reports
  • Can be in the form of newspaper, article, scholarly book, formatted report
• Technology


  Branch of knowledge that deals with the creation and use of technical means, their interrelation with life, society, and the environment, drawing upon such subjects as industrial arts, engineering, applied science, and pure science
• Importance of Technology


  • Helps our lives to remain and become easier (though some inventions are unnecessary)
  • Extremely important in business because it provides faster and more efficient methods of getting a job done
  • Helps improve Communication
  • Improves Efficiency
  • Protection Against Attacks
  • Used in Different Industries
  • Unlimited Supply of Knowledge