Contemporary Case Studies

• Qantas - COVID-19 Regulations (2021)


  Closure of borders and quarantine, reducing customers
• Qantas - COVID-19 Regulations (2021)


  • Ensuring public safety
  • Severe financial losses due to a reduction in services
• Tim Tam - 2023


  Customer demographic involved a rise in people being gluten free
• Tim Tam - 2023

  • Reaches a wider audience, and allows them to sell more of their products boosting profit
  • Must be able to adapt in a possible change of customer demographic where less people are gluten free
• Godfreys - 2024


  Closed due to low consumer confidence levels and cost of living pressures resulting in inefficient sales, forcing the business to go into liquidation
• Woolworths - 2022


  Implemented 'Scan and Go' system where customers can scan products as they put them in their trolley, using the Woolworths app, and pay automatically as they leave, with a code
• Woolworths - 'Scan and Go'


  • Increased time efficiency, attract more customers, higher customer satisfaction – less waiting times quick and easy checkout
  • Replacing employees – rise of unemployment rate, requires maintenance – app and machines, may face with technological issues such as bugs and malfunctions
• Telstra - 2021


  Expanded overseas in partnership with Digicel Pacific, in countries like Papua New Guinea and Fiji
• Telstra - Overseas Expansion

  • Adding 2.5 million customers – reaching a larger audience, expanding the business leading to global success
  • Issues regarding conversion of currency, creating more room for error and risks, significant investment – employees and services
• Apple - 2021-2023


  Issued and been granted over 11,000 patents protecting their innovation, and stopping other companies from selling it
• Apple - Patent Protection

  • Ensures originality within the market, avoid cheaper copies, act as a selling point as no one else sells their technology
  • Companies may find work arounds certain patents – name of it and other specific details, can end up in lawsuits and waste of time
• Qantas - 2022


  Wants sustainable aviation in the airlines industry, through SAF (Sustainable Aviation Fuel) – reduce carbon emissions by up to 80%
• Qantas - Sustainable Aviation


  • Builds better brand reputation, cleaner and safer for the environment, aligns with customer values on the environment – more people may choose sustainable options
  • Costly – rise of ticket prices, therefore less customers, requires long term dedication to bring to reality