PURCOM LESSON 22

• Forms of communication

  • Internet-based (emails, social networking sites)
  • Phone-based (cellphone conversations, text messaging)
• According to Adler & Rodman, communicating via internet or phone has its own set of issues and these are: LEANER MESSAGES, DISINHIBITION and PERMANCE
• Leaner messages


  Lack of richness, sufficiency or quality. Mediated messages are leaner than the face-to-face variety, they can be harder to comprehend and interpret.
• As a receiver, it is important to clarify interpretations before jumping into conclusions
• As a sender, think about how unambiguous messages so you can't be misunderstood
• Disinhibition


  Lack of inhibition or control when it comes to posting comments or remarks online
• Forms of disinhibition

  • Volunteering of personal information online
  • Increased expressiveness
• Flaming


  Extreme outbursts, blasting off angry-even vicious emails, text messages and website posting
• Permanence


  The risk of hostile e-messages or any inappropriate mediated messages being archived virtually forever, and potentially forwarded in ways that can only be imagined in your worst dreams
• Be accountable of your posts online whether it carry good or bad reputation for you
• Think twice before saying something you may later regret
• For better understanding of these challenges in online communication, read SOCIAL MEDIA ETIQUETTE by Scott Steinberg
• The question is not what communication channel is best to use, but when to use each one most effectively
• Each communication channel has both advantages and disadvantages and drawbacks
• Advocacy


  A strategic series of actions designed to influence those who hold governmental, political, economic or private power to implement public policies and practices that benefit those with less political power and fewer economic resources – usually the affected group
• Advocacy campaign


  A long-term set of activities that includes research, planning and acting, monitoring and evaluating advocacy efforts, delivered through different platforms of media
• Communication is central to an effective advocacy
• It is difficult if not possible to persuade an individual or a community to adopt a new value. Instead, you must understand how your advocacy connects to things that people already give importance to