Runciman - Although people are better off today, they have a greater feeling of relative deprivation because of the media & advertising have raised everyone' expectations for material possessions - we are wealthier, but we feel poorer & thus there is more pressure to get more stuff to keep up with everyone else.
Young - Argues that late modern societies are:
Consumer culture through constant exposure to advertising
Unrealistic lifestyle expectations.
Those at the bottom of the class structure cannot afford to participate in consumer society .
This intensifies the sense of frustration, resentment and anger among young people and as a result crimes such as burglary flourish.