Town centre mixed developments

• Mixed-use developments features: 


  Residential, commercial cultural, institution, entertainment and leisure uses are interconnected for easy access, symbiotic relationship in which each area feeds of each other

  > E.g. cinema near restaurant

  • Aim - attract people to city centres via opportunities to work, live, relax in one place
• Diversification - leisure facilities:

  • Cinema
  • Theatre
  • Bar, restaurants, cafes
  • Meeting places
• Diversification - Open spaces:

  • Green areas
  • Water features
  • Plazas with seating
• Diversification - Street entertainment:

  • Promotion of the arts
  • Tourist attractions e.g. festivals
• Diversification - nightlife:

  • Clubs
  • Music
  • Late bars > 24 hour city
  • Potential negative issues
• Diversification - flagship attractions:

  • To increase tourism
• Diversification - new offices, apartments, hotels, conference centres:

  • Raise profile of CBD for business
  • Encourage tourists to stay in the heart of the city
  • Multiplier effect
• Diversification - encourages residential areas to return to city centres:

  • Flats, apartments, gentrified old buildings with character
• EXAMPLE: Circle Square, Manchester: 


  In Manchester, Circle Square is combining offices, residential and leisure and green space to create a modern community, being built on Manchester's 'innovation corridor'
• EXAMPLE: Circle Square, Manchester features:

  1. Rationale
  2. Live
  3. Work
  4. Retail
  5. Entertainment/ leisure
  6. Green space
  7. Target demographic
• EXAMPLE: Circle Square, Manchester: Rationale (reasons):

  • Collaborative community
  • Live aspirational lifestyles
• EXAMPLE: Circle Square, Manchester: Live:

  • 250,000 sqft back garden
  • Spaces to entertain
  • State of the art gym
  • Private dining rooms
• EXAMPLE: Circle Square, Manchester:
Work:

  • Innovative and creative workspace
  • Digitally connected
  • Major transport hub
  • Surrounded by world leading institutions
• EXAMPLE: Circle Square, Manchester: Retail

  • 6 new retail and leisure districts
  • Oxford Road
  • 2 new commercial buildings
• EXAMPLE: Circle Square, Manchester: Entertainment/ leisure:

  • Movie rooms
  • Weekly events e.g. garden party, running club
• EXAMPLE: Circle Square, Manchester: Green space:

  • 100 semi-mature trees
  • Unique urban oasis
  • 5.7 acres of public space
• EXAMPLE: Circle Square, Manchester: Target demographic:

  • 12,000 workers, 2000 residents
  • 60,000 students and 70,000 workers already nearby
  • Student accommodation
  • Young people