Cards (6)

    • R+ - Nolan et al
      • Energy usage messages on doors
      • Control - vague, 'reduce energy usage'
      • Key message - NSI, 'most people...'
      • Significant decrease in energy usage in key message group
      • T/f conformity can lead to social change through NSI, i.e. it is a valid explanation
      • R++ Field experiment
    • R+ - Schultz
      • NSI message about towel usage on hotel doors
      • Reduced towel usage by 25%
      • T/f NSI can be effective
    • Criticism - Foxcroft et al
      • Used NSI to reduce teen alcohol intake
      • Small effect on quantity, no effect on frequency
      • T/f NSI does NOT ALWAYS produce long-term social change
    • Criticism - Mackie
      • Deeper processing may not play a role in how minorities bring about change
      • We believe others think as we do
      • Pressure to think about majority's views
      • Central element of minority influence changed, doubt on validity as an explanation for social change
    • Criticism - Bashir et al
      • Barriers to social change
      • Majority often hold negative views on the minority
      • e.g. 'environmentalists' being called 'tree-huggers'
      • T/f an explanation for resistance to NSI
    • Criticism - Maass et al
      • Homosexual minority/heterosexual minority and heterosexual majority
      • LGBT rights
      • Hetero minority > influence than homo minority
      • T/f social influence & change can only take place under certain circumstances
      • T/f weakens theory of social influence and change