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Social Influence
Social influence and social change
Evaluation
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Created by
Billy Dudden
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Cards (6)
R+ - Nolan et al
Energy usage messages
on
doors
Control
-
vague
,
'reduce energy usage'
Key message
-
NSI
,
'most people...'
Significant decrease
in
energy usage
in
key message group
T/f
conformity
can lead to
social change
through
NSI
, i.e. it is a
valid explanation
R++
Field experiment
R+ - Schultz
NSI message
about
towel usage
on
hotel doors
Reduced towel usage
by
25
%
T/f
NSI
can be
effective
Criticism - Foxcroft et al
Used
NSI
to
reduce teen alcohol intake
Small effect
on
quantity
, no effect on
frequency
T/f
NSI
does
NOT ALWAYS
produce
long-term social change
Criticism - Mackie
Deeper processing
may not play a role in how
minorities
bring about
change
We believe
others think
as we do
Pressure
to think about
majority's views
Central element
of
minority influence
changed,
doubt
on
validity
as an
explanation
for
social change
Criticism - Bashir et al
Barriers
to
social change
Majority
often hold
negative views
on the
minority
e.g.
'environmentalists'
being called
'tree-huggers'
T/f an
explanation
for
resistance
to
NSI
Criticism - Maass et al
Homosexual minority
/
heterosexual minority
and
heterosexual majority
LGBT rights
Hetero minority
>
influence
than
homo minority
T/f
social influence
&
change
can only take place under certain
circumstances
T/f
weakens theory
of
social influence
and
change