Cards (6)

  • R+ - Nolan et al
    • Energy usage messages on doors
    • Control - vague, 'reduce energy usage'
    • Key message - NSI, 'most people...'
    • Significant decrease in energy usage in key message group
    • T/f conformity can lead to social change through NSI, i.e. it is a valid explanation
    • R++ Field experiment
  • R+ - Schultz
    • NSI message about towel usage on hotel doors
    • Reduced towel usage by 25%
    • T/f NSI can be effective
  • Criticism - Foxcroft et al
    • Used NSI to reduce teen alcohol intake
    • Small effect on quantity, no effect on frequency
    • T/f NSI does NOT ALWAYS produce long-term social change
  • Criticism - Mackie
    • Deeper processing may not play a role in how minorities bring about change
    • We believe others think as we do
    • Pressure to think about majority's views
    • Central element of minority influence changed, doubt on validity as an explanation for social change
  • Criticism - Bashir et al
    • Barriers to social change
    • Majority often hold negative views on the minority
    • e.g. 'environmentalists' being called 'tree-huggers'
    • T/f an explanation for resistance to NSI
  • Criticism - Maass et al
    • Homosexual minority/heterosexual minority and heterosexual majority
    • LGBT rights
    • Hetero minority > influence than homo minority
    • T/f social influence & change can only take place under certain circumstances
    • T/f weakens theory of social influence and change