1. The ability to learn by simply watching others
2. Attention: Learn through observation, one must pay attention to another person's behavior, and its consequences
3. Retention: Restoring of a mental representation of what you have witnessed in your memory
4. Reproduction: Enacting a modelled response, depends on one's ability to reproduce the response by converting your stored mental image into overt behaviour
5. Motivation: One is most likely to reproduce an observed behaviour/response, if one believes it will pay off