Haraway - cyborgs offer women a chance to transcend their gender to avoid assumptions about women and allow them to engage differently online
Ellison - individuals can adopt multiple online personalities and online activities often leave visible traces which can be captured, tracked, packaged and shared
Key study: we are all cyborgs now - Case.
people are more able to select and develop different aspects of their identity in a global context. Case regards this as potentially beneficial, but warns about the dangers of the trail of information