voting behaviour

Cards (12)

  • Class
    Lab held 72/100 constits with highest working class %
    All 5 constits in Liverpool strong Lab over 70%
    Liv + Man maj Lab MPs 2019
    Manual Labour dropped from 58% in 1961 to 29% in 2013
    In 2019 42% AB voted Cons compared to 78% in 1964
    In 2019 34% DE voted Lab compared to 64% in 1964
    In 1997 34% ABC1 voted Lab + 39% voted Cons - narrow gap
  • Age
    In 2017 YouGov - defining line
    In 2019 22% 18-29 voted Cons, 64% 60+ voted Cons
    Turnout in 65+ age group 25 percentage points higher than 18-24 in 2017
  • Education
    In 2019 43% with a degree or higher voted Lab but 29% voted Cons
    Cons got 58% of voters whose highest qual was GCSEs
    Without qual voted 75% for Brexit, Uni degree voted 75% against
  • Region
    In 2010 SNP shattered Lab dominance over Scotland
    2019 Tories broke red wall
    All 5 constits in Liverpool Lab dominance
    1997 Blair won middle Eng voters
  • Media general
    30% Sun 39% FT readers voted Lab 2017
    BestforBritain polling showed 52% Daily Mail 47% Telegraph intend on voting Lab
    Sun switched to Cons in Mid 70s - Thatcher approach to TUs was in line with Murdoch personal interests
    Guardian reported Feb 2024 - Murdoch met with Sunak 5 times over 12 month period 22-23
    March 2023 Telegraph leaked 100k whatsapp messages between Matt Hancock
    Newpaper circulation decline - Daily Mail 2022: under 1mil, 2012: 1.85mil, 1997: 2.4mil
  • Social media
    Ofcom 2023 - 16-24s said social media was main news form, only 16% said print
    Whotargetsme - Lab spent 1.4m on Facebook ads, Cons and Libdems spent 900k
    Reuters Institute for study of journalism - less than 3% of all time spent online was on news
  • Newspapers
    7 mil read newspapers daily
    in 2017 - general public said newspapers had more influence than social media (32% vs 26%)
    MailOnline, Guardian, Mirror, Sun - top 5 most visited sites in 2019
    Top 2 newspapers (Sun with 1.8mil daily circ, Daily Mail 1.6mil) backed Cons last 3 elections
  • TV
    2015 election - 62% said TV strongest influence whereas 25% print media
  • Issue based voting
    74% leave voters voted Cons
    49% remain voted Lab
  • Media controlled by gov
    There have been allegations of bias against the BBC from both sides of the political spectrum, with Laura Kuenssberg in particular being accused of spreading fake news, including a false story about labour activists pushing a Conservative Party advisor, and benefitting the Conservative Party
    In 2023, Suella Braverman Rwanda trip for govs plans to deport asylum seekers there - but only invited journalists from specific media outlets (right wing publications such as Daily Mail and Telegraph)
    Ran a supportive headline - “Bravermans bold step for a safer Britain”
  • Media holds to account
    Partygate scandal - receiving leaks and exposing small parts of the story key in bringing down BJ gov
    Disastrous local radio interviews - exposing the failure of Liz Trussʼ economic policies and showing her unpopularity with the public, playing a part in her resignation soon after
  • Media used by PGs
    The Post Office Horizon scandal, which received significant public attention in 2024, shows the crucial role of the media in influencing public opinion and holding politicians accountable between elections -BBC news night investigations, ongoing public inquiry since 2020
    Gov then announced a new and improved compensation scheme for the wrongfully convicted sub-postmasters. This included not only compensations for the financial losses suffered but also for the personal distress and reputational damage.