evaluation of deviation from social norms
- social norms differ between cultures ~ what is considered normal in one culture may be considered abnormal in another = e.g homosexuality is illegal in 75 countries however in the rest of the world it's not considered abnormal. so no global standard for defining behaviour as abnormal so abnormality is not standardised
- social norms change over time causing hindsight bias e.g homosexuality was seen as a mental illness in the UK until 1973 but it's now considered as normal behaviour
- not all statistically infrequent traits are negative such as having a high IQ - rare but highly desirable characteristic
- statistical deviation labels people, labelling people may make them feel outcasted to everyone else leading to low self esteem
- can diagnose an intellectual disability disorder (real life application) in a normal distribution 5% of people have an IQ of less than 70 so people within this range are seen as abnormal and can get diagnosed with an intellectual disorder