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Social influence
Types and explanations of conformity
Conformity to social roles Zimbardo
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Created by
Emillio Emillio
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Cards (17)
Zimbardo and his colleagues
Set up a mock
prison
in the basement of the
psychology
department
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Purpose of the mock prison
To test if the
brutality
of prison
guards
was the result of sadistic personality or if the situation created it
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Participants
24 emotionally stable students determined by psychological testing to be
guards
of
prisoners
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Participant recruitment
1. Arrested the students in their homes to increase realism
2. Their lives were then heavily
regulated
3. Went through
de-individualisation
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Prisoner rebellion
1. Prisoners
rebelled
against their treatment within
two
days
2. Guards
harassed
the prisoners
3. Guards highlighted
differences
in social rules by creating
opportunities
to enforce the rules
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Guards
Took to their roles with enthusiasm
Their behaviour affected the prisoners'
wellbeing
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After the rebellion
The prisoners became
subdued
and
anxious
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Prisoner
outcomes
Three
prisoners were released early due to psychological disturbance
One prisoner went on
hunger strike
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The simulation revealed
1. The power of the situation to influence behaviour
2. Everyone
conformed
to their roles
3. The more the
guards
took to their role the more
brutal
they became
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Strength of SPE
Researchers
had some
control
over variables
Emotionally stable
participants were randomly assigned to either guard or
prisoner
Behaviour was due to the
pressures
of the situation, not their
personalities
Control
increased
the
internal validity
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Limitation of SPE
Major
ethical issues
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Zimbardo was both researcher and prison superintendent
Limited
Zimbardo's capabilities of
protecting
his participants
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Potential limitation of SPE
Lack of
realism
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Participants were play acting and their performances represented their
stereotypes
on how they view guards and
prisoners
behaviour
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One
guard
based his behaviour on a TV show and the
prisoners
based theirs on riots
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90% of the prisoners'
conversations
were about
prison life
, the simulation appeared to be real to them
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The simulation's internal validity was increased
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