Defence

• Robertson


  • ‘Glocalization’ is the mixture of localisation and globalization  
  • Local or global companies tailor products and services to fit local conditions (McDonald's don't serve any beef in India) 
  • Glocalization is a way to maintain cultural diversity whilst welcoming global ideas.  
• Miller & Slater


  • Trinidadians reinforced their national identity in all of their online interactions
  • Used local slang when texting, promoted their nation, posted national symbols
• Howard


  • 'Digital Jesus' - found fundamentalist Christian groups online that used the internet to build a virtual network and a virtual church
  • No central leader or institution
  • Defends the demise of church attendance
• Aboriginal Language


  • Threat of dying out due to the dominance of western culture
  • Revitalised using online apps, dictionaries, and digital stores of spoken words - defence against cultural homogenisation
  • E.g. '50 Words' is a website where people can learn aboriginal words by listening to them online