The process of buying, selling, or trading goods or services with the intention of earning a profit
Factors of Production
Labour, Capital, Entrepreneurship, and Natural Resources used to create goods and services
Needs vs. Wants
Essential necessities (Needs) vs. Desirable goods / services (Wants)
Scarcity
The fundamental problem of economics, where unlimited human wants and needs compete for limited resources
Opportunity Cost
The value of the next best alternative that is given up when a choice is made
Specialization
The process of focusing on a specific area or activity within a business to gain efficiency, expertise, and competitive advantage
Consumer Goods
Products or services intended for individual or household consumption to satisfy personal needs and wants
Consumer Services
Intangible products providing value to individuals or households through human interaction, expertise, or intangible benefits
Capital Goods
Tangible products or intangible services used to produce other goods or services as inputs in the production process
Added Value
The difference between the value of a product or service and the cost of producing it, measured by the sum of the value of all intermediate stages of production
Knowledge Management
Creating and sharing knowledge to improve production, reduce costs, and increase efficiency
Six Sigma
Implementing Six Sigma principles to improve quality, reduce defects, and increase efficiency
Lean Manufacturing
Implementing Lean principles to reduce waste, improve efficiency, and increase quality
Supply Chain Optimization
Improving supply chain management to reduce costs, increase efficiency, and improve delivery times
Process Optimization
Streamlining production processes to reduce costs, increase efficiency, and improve quality
Innovation
Introducing new products, services, or features to create value for customers
Quality Improvement
Improving product quality to increase customer satisfaction and loyalty
Product Differentiation
Creating unique or innovative products that meet specific customer needs
Create Awareness
Raising awareness of the product, service, or brand among the target audience
Build Brand Loyalty
Fostering a sense of attachment and loyalty among customers towards the brand
Drive Sales
Generating sales and revenue for the organization through effective marketing strategies
Build Relationships
Establishing and maintaining strong relationships with customers, employees, and stakeholders
Differentiate
Differentiating the product, service, or brand from competitors to stand out in the market
Increase Profitability
Increasing profitability and return on investment (ROI) through effective marketing strategies
Gain Competitive Advantage
Establishing a competitive advantage by creating unique and valuable offerings that meet customer needs
Market
A group of potential customers or clients interested in consuming a good, service, or idea
Target Market
A specific group of customers or potential customers with shared characteristics, needs, and purchasing habits
Consumer
An individual or entity that purchases or uses goods or services for personal or household consumption
Business Environment
The external and internal factors that affect an organization's operations, strategy, and performance
Market Changes
The external and internal factors that affect the supply and demand of goods and services
Price Elasticity
A measure of how responsive the quantity demanded or supplied of a good or service is to changes in its price