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non social factors and voting behaviour
party leadership
Leadership doesn’t affect the election outcome
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Cards (2)
James Callaghan had
higher
approval ratings than Margaret Thatcher in
1979,
but the Conservative Party still won back power
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Clement Attlee: 'The
Conservative
Party leader and wartime prime minister,
Winston
Churchill, said of Attlee that he was 'a modest little man with much to be
modest
about'' Yet Labour under Attlee won a landslide victory in
1945
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