Types Of Market Research

• Primary Research - This is research that you do yourself .e.g. Surveys, interviews and questionaries.
• Secondary Research - This is research that has already been done .e.g. Googling, books and newspapers.
• Primary research is more accurate, up to date, specific to your needs and eliminates any bias.
• Secondary data is more general, faster, easy to find and use, effective for quantitative data but it can be out of date.
• Qualitative data - Data that includes people's thoughts and feelings.
• Quantitative data - Data that is just numbers and things that can be measured.