Term 2 Lo exam

• Chain of publication


  Every person who interacts in any way with anything that is published online
• Sharing content puts you in the chain of publication for that post
• If there is something wrong or illegal about a post, you can get into trouble along with the person who created the content
• If you do not distance/remove yourself from content that is wrong or illegal and you have the ability to do so, you are liable for any repercussions linked to that content
• If you are tagged in any content, you are in the chain of publication
• Liking and commenting on content puts you in the chain of publication and if something is wrong with the content you can also be held responsible
• Social media


  The various ways that we communicate using technology
• Everything on social media

  • Can affect our relationships, reputation or personal brand, and our personal safety and privacy
• Relationships


  Essential for our well-being, we should prioritise spending time in person with others
• Top tips for relationships

  • Give someone your full attention when spending time with them
  • Spend time building relationships in person and not just online
  • Look people in the eye and really listen when they speak, don't text while they talk
  • Only post or text things that you would actually say in person
• People do not want to know every detail about your life, and those that do will contact you directly
• Reputation or personal brand

  Your reputation, created by your actions, behaviour, and what you post online
• Top tips for reputation/personal brand

  • Post positive things, don't be negative, rude or mean about anyone
  • Avoid posting a million selfies as it may come across as self-centred
  • Have interests and a life outside of social media
  • Avoid sharing very personal information (over-sharing)
• Social media influencers


  People who have an influence on the thoughts and actions of their online audience, and are used by brands to market their products
• Influencers


  • Use their authority, knowledge, position or relationship with their online audience to affect their purchasing decisions
  • Rely on their personal brand to build and engage with an online following in a distinct niche
• Brands will not employ social media influencers who have a negative reputation or a stain on their name due to inappropriate posts and images
• Personal safety and privacy


  Concerns around identity theft, cyberbullying, and exposure to sexual predators when sharing private information online
• Top tips for personal safety and privacy

  • Only interact via social media with people you know, don't accept unknown friend requests
  • Check your privacy settings
  • Never offer to meet someone in person who you have met online, without a parent/guardian present
  • Do not share your phone number, ID number or address online and never allow location services or geo-tagging
• Generation Z is the most diverse and inclusive generation to date, with social media playing a role in this
• Social media enables diverse people from across the globe to interact and share their perspectives and experiences, making us more socially aware
• Social media allows us to connect and communicate with others, to cross barriers of location and to experience support with specific challenges
• Social media is useful for connecting with people in order to find a job or opportunities, such as through LinkedIn
• Social media use


  Can be harmful to your health and well-being
• Potential negative effects of social media use

  • Messing up your sleep cycles
  • Causing you to miss out on real-life moments
  • Exposure to bullying
• Social media


  • Has a major impact on mental health and self-esteem
  • Bombards users with perfectly curated content which often only shows the good side of life
  • Celebrities have teams managing their social media accounts which portray an unrealistic view of life
  • Even friends can seem to have a picture perfect, happy life
  • Can leave users feeling inadequate when comparing their life to what they see online
  • Constant use can lead to unhappiness, depression and anxiety
• What you see online is not a real display of a person's whole life. Everyone has bad days.
• Echo chamber effect


  Creates an information bubble around each user where they are only exposed to content that supports their own beliefs
• Algorithms


  Technical means of sorting posts based on relevancy in order to prioritise which content a user sees first according to the likelihood that they will actually engage with such content
• Spending all time on social media means missing out on real life experiences
• It is easy to be rude without meaning to be when engrossed in social media
• While social media helps build relationships online, it is important not to let it stand in the way of real, in-person relationships
• Social media


  Is incredibly addictive in nature
• When we get a 'like', 'comment' or 'share' on something we have posted we get a release of dopamine, just as we would if we used an addictive substance
• Addiction to social media can spiral out of control quickly if you are not aware of it
• Social media challenges like Snapchat Streaks can lead to cyberbullying and even serious injury
• Social media can be a big time-waster, distracting from completing tasks
• Curating online image


  Organising and posting images of ourselves that only show us at our best, leading to two different identities - online vs real life
• Selfie boasting (smoasting)


  Uploading pictures (often selfies) in an effort to make your life appear 'cool'
• Appropriate posting


  Always bear the 'P's in mind - Police, Parents, Paedophiles, Prospective university admissions officers/employers/scholarship providers, Principals, Phishers
• Digital drama


  A passive aggressive form of cyberbullying that focuses on everyday tiffs and dramas on social media