Mission Statement

• What is a mission statement?

  A mission statement is a concise statement that describes the purpose and goals of an organization
• What are the key audiences for a mission statement?

  • Employees
  • Customers
  • Investors
  • Society
• What makes a good mission?

  • A clear sense of business purpose
  • Easy to unserstand and remember
  • Differentiates business from competitors
• What are common criticisms of mission statements?

  • Not always supported by actions of the business
  • Often too vague and general
  • Are they just PR?