Influences on Corporate Objectives

• What are examples of typical corporate objectives?

  • Sales revenue
  • Profit
  • Return on investment
  • Growth
  • Market share
  • Corporate image and reputation
• What are internal influences on corporate objectives?

  • Business ownership
  • Organisational culture
  • Strategic position and resources
  • Attitude to profit
• How does business ownership influence corporate objectives?

  • Control
  • What do they want to achieve?
• Hoe does attitude to profit influence corporate objectives?

  Is the business run to earn profits or is it not-for-profit?
• How does strategic position and resources influence corporate objectives?

  Strategic position influences corporate objectives by determining the direction and scope of the organization, while resources determine the feasibility and implementation of those objectives.
• What are the external influences on corporate objectives?

  • Short-termism
  • Economic environment
  • Competitors
  • Social and technological change
• How does short-termism influence corporate objectives?

  Insufficient attention being paid to the strategy, fundamentals and the long-term value
• How does the economic environment influence corporate objectives?

  Perspective on key economic indicators such as economic growth, consumer spending and interest rates
• Is short-termism an internal or external influence on corporate objectives?

  External