Kay

• What are Kays distinctive capabilities?

  innovation

  architecture

  reputation
• What does architecture refer to?

  the way that a company is organise, their DNA
• How would a company have a successful architecture structure?


  Clear corporate objectives with employees focused on these

  distribution channels and networks
• What relationships are involved a good architecture structure?

  Employees

  investors

  suppliers

  customers
• what are some positives of having a good architecture structure?

  Makes the business agile

  able to take advantage of new opportunities
• Example of a business with a good architecture structure?

  google ~ invest in employees such as gyms