StrategicFormulation can also be referred to as Strategic Planning
A strategy is a broad plan developed by an organization to take it from where it is to where it wants to be.
Strategyformulation is the process of developing the strategy
Strategyformulation refers to the process of choosing the most appropriate course of action for the realization of organizational goals and objectives and thereby achieving the organizational vision.
A Mission id is the reason for the organization existence
Objectives are the end result of planned activity
The Internal Environment refers to manpower, machinery, methods, procedures and other resources of the organization.
The external environment refers to government, competition, consumers, technological developments and other environmental factors that affect the organization.
Environmental scanning can be defined as ‘the study and interpretation of the political, economic, social and technological events and trends which influence a business, an industry or even a total market’.
Environmental analysis is a strategic tool. It is a process to identify all the external and internal elements, which can affect the organization’s performance.
Decision-making is a process of selecting the best alternative from among various available alternatives.
An environmental analysis is an extremely important tool in understanding and decision making in all situation of the business.
A SWOT analysis is a method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture
Strength are the basis on which continued success can be made and continued/sustained.
These weaknesses deteriorate influences on the organizational success and growth.
Opportunities arise when an organization can take benefit of conditions in its environment to plan and execute strategies that enable it to become more profitable
Threats arise when conditions in external environment jeopardize the reliability and profitability of the organization’s business.