Types of conformity

• Conformity is the tendency to change what we do, think or say in response to the influence of real or imagined pressure.
• Compliance is conforming to group norms in public but don't necessarily agree (temporary + superficial change)
• Identification is adopting new behaviour and values of a group, as long a you are part of that group.
• Internalisation is adopting new values and beliefs leading to a permanent change in behaviour