𝑺𝒖𝒎𝒎𝒂𝒓𝒚

• Factors affecting marketing


  • Target market segments
  • Timing
  • Costs
  • Brand image
• Target market segments


  Specific groups of people that destinations/businesses focus on attracting, defined by age, interests, level of income or broad preferences
• Target market segments


  • Hostel targeting young travellers
  • Luxury resort targeting wealthy travellers
• Timing


  When to do marketing to attract customers and make profits, planning the most suitable time
• Costs


  Amount of money to spend on promotion
• Brand image


  Impression potential customers have of an organisation
• Businesses/destinations use marketing to attract the right customers