AO3 - Asch

• Limitation: Artificial situation and task

  What? Task and situation artificial

  Who? Demand characteristics + Fiske - groups unrepresentative of real life

  Why? Ungeneralisable
• Limitation: Limited Application

  What? Participants were American men

  Who? Neto - Women more conformist + US = individualist culture (Conformity higher in collectivist cultures)

  Why? Tells us little about conformity in women and other cultures
• Strength: Research support

  What? Research support for task difficulty variation

  Who? Lucas et al. - participants conformed more when problems harder

  Why? Task difficulty correct
• Counterpoint: Research support

  What? Conformity more complex

  Who? Lucas et al. - More confident participants conformed less

  Why? Individual-level factors can influence conformity
• Limitation: Ethical issues

  What? Deception

  Who? Participants thought confederates were real

  Why? Weigh up cost-benefit