Minority influence

• Informational social influence occurs when individuals seek information from others about how they should behave in a given situation.
• Normative social influence is the tendency to conform to what we believe others expect us to do or say, even if it goes against our own beliefs.
• Minority influence


  A small group or individual influencing the majority to adopt certain attitudes or viewpoints
• Minority influence


  • Consistency
  • Commitment
  • Flexibility
• Consistency


  When a minority group expresses a consistent message over time, it tends to have a more significant impact on the majority
• Commitment


  When members of a minority group demonstrate dedication and passion for their beliefs, it can draw attention and respect from the majority
• Flexibility


  A degree of openness to feedback and willingness to adapt can make the minority group's arguments more persuasive and engaging for the majority
• Minority influence can lead to important societal changes, challenging the status quo and promoting diversity of opinions
• By understanding the power of consistency, commitment, and flexibility within minority influence, individuals can navigate complex social dynamics and foster meaningful transformations within their communities