Companies

• Primark


  Production of high fashion clothes, mass produced and changed regularly to keep up with market trends. Low cost due to large numbers and production abroad.
• Dyson


  Sir James Dyson reinvented the vacuum cleaner to no longer need a bag. He famously prototyped thousands of designs before refining his cyclone suction and bag-less design.
• Apple


  Apple phones and iPods were the first hand held electrical products to have smooth, sleek edges and simple intuitive design. Jonathon Ives took the ‘less but better’ (see Braun below) ethos to create the instantly recognisable design.