Elkington's Triple Bottom Line

• What is the Triple Bottom Line?

  A way of assessing business performance based on three important areas: Profit, People and Planet
• What are the three areas in Elkington's Triple Bottom Line?

  • Profit
  • People
  • Planet
• What did john Elkington suggest?

  A business' objectives and strategies should be more than just about the bottom line (profits)
• What does the Elkington's Triple Bottom Line aim to measure?

  The financial, social and environmental performance of a business over time
• Which in the Triple Bottom Line is the hardest to calculate and compare?

  People
• What does people measure in Elkington's Triple Bottom Line?

  Extent to which business is socially responsible. Hard to calculate and report reliably and consistently
• What does Planet measure in Elkington's Triple Bottom Line?

  Impact of business on environment such as emissions and carbon footprint
• Elkington suggested that businesses should allows aim to be in the middle of the Triple Bottom Line sustainably
• Elkington's Triple Bottom Line is a way to measure the overall business performance and its strengths