Social change

• What are the 6 steps in how minority influence creates social change?

  1 . Drawing attention

  2 . Consistency

  3 . Deeper processing

  4 . Augmentation principle

  5 . Snowball effect

  6 . Social crytomnesia
• What is a real-world example of where minority influence created social change?

  African-American civil rights movement
• How did Asch show social change through conformity?

  Dissent - one confederate gave correct answers; breaking the power of the majority, encouraging others to do so and leading to social change
• How do environmental and health campaigns create social change through conformity?

  Normative social influence - drawing attention to what the majority are doing
• How did Zimbardo suggest obedience can be used to create social change?

  Gradual commitment - once a small instruction is obeyed it becomes difficult to resist a bigger one
• How did Milgram show disobedience can create social change?

  Confederate teacher refuses to shock learner, obedience in genuine participants decreased
• What is the first stage of social change from minority influence?

  Drawing attention
• What is the second stage of social change from minority influence?

  Consistency
• What is the third stage of social change from minority influence?

  Deeper processing
• What is the fourth stage of social change from minority influence?

  Augmentation principle
• What is the fifth stage of social change from minority influence?

  Snowball effect
• What is the sixth stage of social change from minority influence?

  Social cryptomnesia
• How does "Drawing attention" create social change?

  Draws attention to the situation through social proof
• How does "Consistency" create social change?

  Sticks with people
• How does "Deeper processing" create social change?

  People think more deeply about it
• How does the "Augmentation principle" create social change?

  Increasing personal risk reinforces a message
• How does the "Snowball effect" create social change?

  More people backing the minority means the majority will listen
• How does "Social cryptomnesia" show social change has happened?

  People understand change has occurred but have no memory of how