Media

• trad media refers to what

  mass media that communicated uniform messages in a one way non interactive process to very large mass audience
• New media refers to what


  interactive screen based digital technology involving integergration of images and texts
• trad media is type of communication associated with what

  trad broadcasting like bbc 1 and mass circulation nationsl and Sunday newspaper
• Most significant and popular forms of new media is

  social media
• Social media term means
• social media refers to what


  group of online and internet based application that ued for social interaction among large group of ppl
• Society has become what

  media saturated
• Media becoming an important source of information and entertainment and leisure for who

  mass majority of ppl
• Media has become an key agency of what

  secondary socialisation
• media has often made an important formulative influence on who 


  individuals and their sense of identity
• media has often influenced individuals by their consumer what

  consumer spending choices
• For most people media is our only source of evidence and it can

  shape colour construct our view of the world
• Media in britain are formally free to report on whatever they like but theres some formal limits to media freedom in what they want to show. Who can stop the media from showing what they want

  The law can
• Law has equality act 2010


  forbids opinion which encouragex hatred or discrimination of people
• Ofcom meaning


  Office of communications
• Give me 2 responsibilities ofcom has

  securing best use of radio spectrum and furthering interest of consumers
• Ofcom formed in 2013 established powerful media regulator with responsibilities across
• Ofcom formed in 2013 established powerful media regulator with responsibilities across what


  tv radio telocoomunication wireless com services
• government controls media output by

  use of spin doctors
• spin doctors are there to

  try to manipulate media by providing a favourable slant to a potential unpopular/controversial news item
• how government influences and control media output like refusal to issue

  Broadcasting licenses to those whom it deems are unfit and unsuitable
• pre modern
• define ideaology


  Set of ideas,values beliefs
• Ideaological role of media is concerned with

  extent to which media socialises audience into a particular view of world
• Preferred reading


  interpretation of messages that those producing media content would prefer their audiences to believe
• Marxists sees societies having an what

  dominant ideaology
• Dominant ideaology justifies social adv of wealthy and justifies dis who lack what

  health and power influence
• Dominant idealogy spread by whos ideas

  Louis Althuser
• whats louis althussers idea thats spread thru population

  ideaological state apparatus
• Agencies such as media seek to induce mass of people into a what

  false consciousness
• media induce people into a false consciousness by

  persuading them to to accept everyone benefits from societies
• Persuading ppl and trying to obtain consent is far more effective means as

  they can control population without using much force
• Marxists like who give 2

  Milliband and GMG
• Miliband and GMG argue media plays what an important role spreading what

  dominant ideaology
• Maxists argue media control access to knowledge ehich ppl have about whats going on in society rn and they encourage ppl to do what

  accept unequal we live in
• Define false consciousness


  Lack of awareness about what their real interests are and false believe that everyone benefits from present organisation of society
• Neophiliacs are people who dislike and get bored with


  trad and routine
• Neophiliacs welcome and rapidly embrace what

  new technology and other changes
• Citizen journalism where members of public rather than proffessionals they

  collect report and spread news stories and info
• Manipulative approach this is who's approach believed by who

  Marxists