Social influence

• Compliance


  When a person changes beliefs and actions in the presence of the group in public and is a short term change
• Internalisation


  When a person changes beliefs and actions in public and private and is a permanent change
• Compliance


  Differs from internalisation in conformity
• Normative social influence


  A motivational force to be liked and accepted by a group
• Informational social influence


  A motivational force to turn to others for guidance in order to be correct
• Normative social influence


  Differs from informational social influence
• Obedience


  Following something even if you don't believe it is right
• Conformity


  Beginning to believe something even if you previously thought it was wrong
• Obedience


  Differs from conformity