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• Restaurant guides


  • Michelin
  • The Good food guide
  • Forbes travel guide
  • Menupix
  • ZAGAT
• Michelin Star


  Rating system used by the red Michelin Guide
• AGFG Chef Hat's


  To reward exceptional chefs
• The World's No.1 Restaurant is NOMA
• Fine Dining Restaurants


  • Expensive and Leisure
  • Extensive menu
  • Low table turnover
  • High Rent
  • High labour costs
• Food & Beverage Outlets in Hotel

  • Luxury hotels have restaurants with well trained, experienced chefs
  • Hotel restaurants have elegant décor
  • Most 5 stars hotels offer breakfast, lunch & dinner in the restaurant, and 24hour room service
  • Many hotels outsource restaurant operations
• Casual Restaurants


  • Casual type of restaurants
  • Fit societal trend
  • Comfortable and relaxed interior
  • Limited menus often with signature food items
  • Creative bar menus
• Ethnic Restaurants


  • 2 Fat Indians
  • Nobu
• Pop-up Restaurants


  • Take-away or mobile restaurants (e.g. food trucks or mobile kitchen)
  • Appears only a few days
  • Some are required to purchase tickets before the event
  • Marketing promotion rely on Social media
• Bar, nightclubs and pubs

  • Often feature an extended beverage and cocktail menu
  • Counter style service; some nightclubs offer table service
  • Well-trained bartender
  • High volume of business
• Banqueting, functions and large-scale events


  • Logistics required can be extremely complicated
  • Cost structure is fixed
  • Service style could be table service, buffet style, cocktail, conference
• Independent & Chain Restaurants

  • Independent advantages: Relatively easy to open, Restaurateur can "do their own thing", Plenty of room in certain locations, Bought out by larger companies
  • Chain advantages: Recognition in the marketplace, Greater advertising clout, Sophisticated systems development, Economies of scale
• Franchises


  • A franchise is a type of license that a party (franchisee) acquires to allow them to have access to a business's (franchisor) proprietary knowledge, processes, and trademarks in order to allow the party to sell a product or provide a service under the business's name
  • In exchange for gaining the franchise, the franchisee usually pays the franchisor an initial start-up and annual licensing fees