Globalisation

• Globalisation is a process involving sport as a worldwide buisness featuring corporate brands, media coverage and free movement of performers, officials and spectators.
• Free agents are athletes eligible to sign a contract with an organisation once their existing one has expires. They have a choice of who to sign with and can negotiate wage, length of contract and bonuses.
• Factors affecting the choice of free agents are weather/climate, teams and coaches with a high status, win at all costs mentality, fame and fortune, becoming the face of a franchise/club/sport, to perform at a higher level and to play abroad.
• A transfer is an athlete who transferred from a club/organisation for sporting, financial or personal reasons. For example falling out with a club and demanding to be moved to another. Or a club having financial issues and needing to sell.
• Exposure to sport has increased of a rise in TV/internet, increased budget airlines, more accessibility and affordability, club season tickets offering a greater range of travel and people travelling around the world to view sport.
• The golden triangle is the relationship/dependence between sport, sponsorship and the media. It represents the commercial nature of sport.
• The media company benefit from increased revenue from advertising increasing viewers. The sport/player/competition benefit from increased revenue, equipment, popularity and profile. The sponsor gains exposure for products or services.